Heather Spurrell
Coach · Facilitator · Recovering Perfectionist

For the woman who’s capable of more than she’s currently living.

Heather Spurrell
Coach · Facilitator · Recovering Perfectionist

For the woman who’s capable of more than she’s currently living.

At some point – so gradual you probably didn’t notice – you learned to edit yourself.

To take up a little less space. To make yourself easier, more agreeable, more palatable. To hold back the part of you that was too much – too direct, too ambitious, too loud, too intense, too emotional, too demanding – and become whatever the room seemed to want.

It worked. You got good at it.

And now you’re here, capable as hell, and something still isn’t moving. Because the editing never stops. You keep adjusting, adapting, second-guessing your own instincts – trying to become the thing you think the world wants – until you’re not quite sure what’s actually true anymore. Even when you’re the most qualified person in the room. Even when you’ve done everything right. Even at 3am when no one’s watching.

That’s not a you problem. That’s conditioning. And it can be undone.

My Background:

I spent a long time performing a version of myself I thought the world wanted.

Smarter, cooler, funnier, more chill, more palatable. Endlessly adjusting to fit whoever and whatever was in front of me. I was a master at it, and for a long time I convinced myself it was working.

It wasn’t

The masks I’d built to cope – the perfectionism, the people-pleasing, the relentless doing – stopped helping and started costing me. Eventually it caught up with me completely. Clinical depression. A year on medical leave. And the slow, uncomfortable realization that no amount of doing was ever going to fix what was actually wrong.

What was wrong was that I’d abandoned myself. Gradually, quietly, and with the very best intentions.

That experience sent me looking for answers – real ones. Not frameworks or formulas but a way to actually understand why capable women end up here, running hard in the wrong direction, further from themselves with every step. That search became my methodology, my practice, and eventually The Rewilding Project.

I launched my coaching practice in 2009. Since then I’ve logged thousands of hours with high-performing women navigating exactly this — in their careers, their relationships, and especially their relationship with themselves.

How I Work

My coaching is direct, practical, and grounded in what’s actually happening with you – right now.

I don’t hand you a framework and send you home with homework. I don’t tell you to project confidence or fix your body language. And you definitely don’t need to have it all figured out to get something real out of this.

I listen for what’s not being said. I track the patterns under the pattern. I name what’s actually going on – clearly, without judgment, without making it bigger than it needs to be.

We set the agenda together based on what matters most to you right now. Sometimes that’s decoding a dynamic you can’t see clearly from inside it. Sometimes it’s finally having the conversation you’ve been avoiding for months. Sometimes it’s understanding why you keep abandoning your own position the moment someone pushes back. Sometimes it’s figuring out why you can’t seem to stop proving yourself even when the evidence says you don’t need to.

Whatever it is, we work it out in real time. Practically. Directly. At your pace.

What I Believe:

Women are living smaller lives than they were built for. The conditioning runs so deep, and starts so early, that most women can’t see the edges of the cage they’re in. They’ve mistaken it for just… life.

They centre everything and everyone but themselves – in their own lives – and call it being a good person. A good mother. A good partner. A good employee. And somewhere in all that goodness, they disappear

That infuriates me.

Because the cost isn’t just personal. Every woman who stays small, who stays stuck, who keeps performing instead of leading – that’s a loss the world actually can’t afford. We need women in their full power. In the rooms where decisions get made. In their own lives, making decisions that are actually theirs.

That’s what this work is for. All of it.

“You said something I’ve always felt but never had words for.”

~ Jenn, Business Owner

If you’re ready to find out what that feels like – let’s talk.

This starts with a 30-minute call. Direct, no pressure, no performance required.


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