Meet Heather:

Private coach for emotionally literate women ready to stop second-guessing themselves – and start leading with their truth.

Heather Spurrell
Leadership Coach

Helping high-performing women stop overworking and start getting paid for their instinct, wisdom, and true power.

Heather Spurrell
Leadership Coach

Helping high-performing women stop overworking and start getting paid for their instinct, wisdom, and true power.

You’ve been the person who figures it out.

The one who gets handed impossible problems, limited resources, and high stakes – and delivers. Every time. You’ve been proving yourself and outworking your competition for years.

And yet something isn’t adding up.

Either the promotion isn’t coming, or you’ve got the title but nothing actually changed. You’re still doing everything. Still proving. Still exhausted.

You keep thinking the answer is to work harder, find a better company, or finally land the role that recognizes what you bring. But the pattern follows you. Because the pattern is not the job – it’s the gear you’ve been stuck in.

After nearly two decades working with senior leaders, one thing has become clear: the very strategies that built your career – the relentless doing, the industriousness, the delivering – become the thing working against you the moment you’re ready to lead at the next level.

That’s the shift I help with.

Is This You?

You’re probably in the right place if:

  • You’re a senior leader or on the verge of becoming one – and something that used to work isn’t working anymore.
  • You’ve been the hardest worker in the room for a long time and you’re starting to wonder if that’s actually the problem.
  • You keep getting handed the hardest roles with the least support – because everyone knows you’ll figure it out.
  • You’re tired of being competent and exhausted at the same time.
  • You work in a field where women are still the minority – and you’ve been navigating that your entire career.
  • You’re not looking for cheerleading or generic leadership advice. You want someone who can see what’s actually going on and help you do something about it.

If you read that and felt something – keep going.

My Background

I know this world from the inside.

Before I ran my own coaching practice, I spent nine years at WestJet Airlines in training and leadership development – designing programs for thousands of employees, building national curricula, and being selected by Transport Canada to train airline trainers from across Canada on new aviation security protocols post-9/11. I’ve worked inside large, complex, male-dominated organizations. I understand the dynamics, the politics, and the unwritten rules that determine who advances and who stalls.

I launched my coaching and facilitation practice in 2009. Since then I’ve logged 5,000+ professional coaching hours with executives, senior leaders, and high-performers navigating real organizational terrain – career transitions, leadership ceilings, workplace dynamics, and the patterns that keep capable people stuck.

Credentials: CPCC – Certified Professional Co-Active Coach, Trained in Internal Family Systems approaches, Gottman Level II – conflict resolution and relationship dynamics, 5,000+ professional coaching hours, 20+ years in leadership development

Why I Do This Work

I work with individuals and couples who are high-functioning, self-aware, and ready I’m not here because I read the right books. I’m here because I lived this.

Midway through my corporate career I was doing everything right – working harder than anyone around me, taking on the impossible mandate, proving myself in a role that was set up to fail. Brutally under-resourced, no buy-in from the department, outlandish expectations, and a culture that was never going to reward what I was giving it.

I kept pushing anyway. Because that’s what you do when you’re the person who figures it out.

Eventually the proving caught up with me. I ended up on stress leave.

That experience cracked something open – and it redirected everything. I left corporate, retrained as a coach, and spent years doing the work of understanding why high-performing women hit that wall. What drives the relentless doing. Why it’s so hard to stop even when you can see it’s not working. And what it actually takes to make the shift into leading from your instinct, wisdom, and true power.

I built this practice specifically to interrupt that pattern before it becomes a crisis. Because the stress leave, the burnout, the quiet decision to just collect a paycheque and stop caring – none of that has to be the outcome.

You can make the shift before it catches up with you.

That’s what this work is for.

How I Work

My coaching is direct, practical, and grounded in what’s actually happening in your work right now.

I don’t hand you a framework and send you home with homework. I don’t tell you to project confidence or fix your body language. And I don’t believe you have to perform self-awareness to get something real out of this.

I listen for what’s not being said. I track the patterns under the pattern. I name what’s actually going on – clearly, without judgment, without making it bigger than it needs to be.

We set the agenda together based on what matters most to you right now. Sometimes that’s decoding a political situation you can’t see clearly from inside it. Sometimes it’s finally making the move you’ve been circling. Sometimes it’s understanding why you can’t seem to stop proving yourself even when the evidence says you don’t need to.

Whatever it is, we work it out in real time. Practically. Directly. At your pace.

Clients tell me this often: “You said something I’ve always felt but never had words for.”

That’s the work.

Ready to Take the Next Step?

If you’re a senior leader who’s ready to stop spinning your wheels and start leading from your instinct, wisdom, and true power — let’s talk.

This starts with a 30-minute call. Direct, no pressure, no performance required.

You’ve been the person who figures it out.

The one who gets handed impossible problems, limited resources, and high stakes – and delivers. Every time. You’ve been proving yourself and outworking your competition for years.

And yet something isn’t adding up.

Either the promotion isn’t coming, or you’ve got the title but nothing actually changed. You’re still doing everything. Still proving. Still exhausted.

You keep thinking the answer is to work harder, find a better company, or finally land the role that recognizes what you bring. But the pattern follows you. Because the pattern is not the job – it’s the gear you’ve been stuck in.

After nearly two decades working with senior leaders, one thing has become clear: the very strategies that built your career – the relentless doing, the industriousness, the delivering – become the thing working against you the moment you’re ready to lead at the next level.

That’s the shift I help with.

Is This You?

You’re probably in the right place if:

You’re a senior leader or on the verge of becoming one – and something that used to work isn’t working anymore.

You’ve been the hardest worker in the room for a long time and you’re starting to wonder if that’s actually the problem.

You keep getting handed the hardest roles with the least support – because everyone knows you’ll figure it out.

You’re tired of being competent and exhausted at the same time.

You work in a field where women are still the minority – and you’ve been navigating that your entire career.

You’re not looking for cheerleading or generic leadership advice. You want someone who can see what’s actually going on and help you do something about it.

If you read that and felt something – keep going.

My Background

I know this world from the inside.

Before I ran my own coaching practice, I spent nine years at WestJet Airlines in training and leadership development – designing programs for thousands of employees, building national curricula, and being selected by Transport Canada to train airline trainers from across Canada on new aviation security protocols post-9/11. I’ve worked inside large, complex, male-dominated organizations. I understand the dynamics, the politics, and the unwritten rules that determine who advances and who stalls.

I launched my coaching and facilitation practice in 2009. Since then I’ve logged 5,000+ professional coaching hours with executives, senior leaders, and high-performers navigating real organizational terrain – career transitions, leadership ceilings, workplace dynamics, and the patterns that keep capable people stuck.

Credentials: CPCC – Certified Professional Co-Active Coach, Trained in Internal Family Systems approaches, Gottman Level II – conflict resolution and relationship dynamics, 5,000+ professional coaching hours, 20+ years in leadership development

Why I Do This Work

I work with individuals and couples who are high-functioning, self-aware, and ready I’m not here because I read the right books. I’m here because I lived this.

Midway through my corporate career I was doing everything right – working harder than anyone around me, taking on the impossible mandate, proving myself in a role that was set up to fail. Brutally under-resourced, no buy-in from the department, outlandish expectations, and a culture that was never going to reward what I was giving it.

I kept pushing anyway. Because that’s what you do when you’re the person who figures it out.

Eventually the proving caught up with me. I ended up on stress leave.

That experience cracked something open – and it redirected everything. I left corporate, retrained as a coach, and spent years doing the work of understanding why high-performing women hit that wall. What drives the relentless doing. Why it’s so hard to stop even when you can see it’s not working. And what it actually takes to make the shift into leading from your instinct, wisdom, and true power.

I built this practice specifically to interrupt that pattern before it becomes a crisis. Because the stress leave, the burnout, the quiet decision to just collect a paycheque and stop caring – none of that has to be the outcome.

You can make the shift before it catches up with you.

That’s what this work is for.

How I Work

My coaching is direct, practical, and grounded in what’s actually happening in your work right now.

I don’t hand you a framework and send you home with homework. I don’t tell you to project confidence or fix your body language. And I don’t believe you have to perform self-awareness to get something real out of this.

I listen for what’s not being said. I track the patterns under the pattern. I name what’s actually going on – clearly, without judgment, without making it bigger than it needs to be.

We set the agenda together based on what matters most to you right now. Sometimes that’s decoding a political situation you can’t see clearly from inside it. Sometimes it’s finally making the move you’ve been circling. Sometimes it’s understanding why you can’t seem to stop proving yourself even when the evidence says you don’t need to.

Whatever it is, we work it out in real time. Practically. Directly. At your pace.

Clients tell me this often: “You said something I’ve always felt but never had words for.”

That’s the work.

Ready to Take the Next Step?

If you’re a senior leader who’s ready to stop spinning your wheels and start leading from your instinct, wisdom, and true power — let’s talk.

This starts with a 30-minute call. Direct, no pressure, no performance required.


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